In their quest to align themselves with various cultural prejudices, companies have adopted balancing strategies that come under the radar of social justice activists from time to time.
While it is true that the LGBTQ+ movement has gained tremendous momentum around the world, most global companies choose to play by the rules and cultural prejudices of different markets around the world. From Bank of America to Facebook to Walmart, all have once again come out as LGBTQ+ allies. Once again, it’s that time of the year when some of the largest companies around the world switch their usual monochrome emblems for rainbow-clad ones.
